All Articles

2012 Articles

2011 Articles

2010 Articles

2008 Articles

Olympics a Welcome boost to Bottled Water Industry in 2012

27/02/2012 By Peter Brooks


Despite all the doom and gloom in the global economic outlook there are some positives to be taken going into 2012. Office Water Coolers had a great year in 2011 and despite the government’s austerity measures and cut backs in the public sector looking to continue for the foreseeable future, the Stay Cooler campaign is helping to promote the importance of water coolers for offices and schools across the board. There are other reasons for us in the water cooler industry to remain positive as well. 

2012 is the year of the London Olympics and as this greatest of all sporting events comes to these shores the bottled water industry can almost certainly expect a boost, one that would be greatly amplified with a hot and sunny English summer. It is welcoming news and although latest figures compiled by IBIS World suggest the UK bottle water industry will not pick up to the levels of the 2000’s the trend is upwards over the next five years.

It warned however that any future growth could be severely curtailed by the continuingly dire economic outlook with rising interest rates, higher taxes and lower public spending along with renewed environmental opposition to bottled water in general all looking like a serious threat to future demand. Savvy marketing and innovation is needed, it warned, if we are to see the industry continue to grow.

At Office Water Coolers we believe that adapting to a changing world is what our industry is all about. We have watched with studious interest the growing popularity in mains fed water coolers as compared to bottled water coolers. As this market share approaches parity we believe we are well positioned to supply both areas with some of the best mains fed water coolers on the market. As a carbon neutral company and with our used cup collection service Office Water Coolers is happy to shout about its environmental principles when it comes to bottled water coolers too. 

Whatever the future holds, we’re looking forward to a  great Olympic Games and continuing success in 2012 and beyond.




© 2012 Office Water Coolers

Bookmark and Share


Recent Articles

An Improving Environmental Footprint for the Bottled Water Industry

Consider this; recycling a single large plastic bottle (made from PET) conserves enough energy to light a 60 watt bulb for 6 hours. The National Association for PET Container Resources (NAPCOR) reported that in 2010 1.5 billion pounds of PET was recycled in America.  Recycled PET (rPET) can be made into all sorts of things like car parts, playground equipment, carpet or even clothing. Now consider this; in America (and I daresay the figures are not that dissimilar in the UK) plastic bottles ...
read more

Strong Performance for UK Bottled Water in 2011

Good news for the bottled water industry as it reports a 2.8% increase in sales in 2011 (1.8 billion litres). As an industry that employs two thousand people it is good news in these economically trying times as the UK officially enters a double dip recession. So with unemployment remaining high and when people are cutting back on so much, saving their pennies, why does the bottled water industry grow when compared to 2010. Well it seems there are a lot of other factors at play. UK households ...
read more

Venezuela’s President Announces Price Caps on Bottled Water

Flamboyant Venezuelan president, Hugo Chavez, has started announcing more price caps as part of his government’s Law of Fair Prices, passed back in November 2011. The law was designed to limit what is seen as excessive profiteering on 19 household goods and groceries but is now being expanded as the government announce new prices for different products and it is starting with bottled water and deodorant. The books of over 16,000 companies have been examined by the Venezuelan government so far ...
read more

Polyethylene terephthalate

What is polyethylene terephthalate? Well chances are you’ve encountered it already today if you’ve swigged from a bottle of water or any of a whole range of bottled drinks. Abbreviated to PET, polyethylene terephthalate is probably most associated with the packaging for plastic bottles due to its properties as an excellent and durable barrier material. The thermoplastic polymer is part of the polyester family and can exist in both amorphous (transparent) and as a semicrystalline polymer which ...
read more